Reviving Holiday Spirit: The Joy of Shopping Small and Local
- Karen Onove
- Oct 8
- 3 min read
Updated: Oct 13
The holiday season is here, and with it comes the excitement of shopping. While online shopping has its perks, there’s something truly magical about visiting local stores. This year, let’s celebrate the spirit of supporting small businesses and rekindle the joy that comes from holiday shopping.
Picture this: exploring shops filled with festive decorations, discovering one-of-a-kind gifts, and making memories with family and friends. Whether it's a cozy day out with your mom, a shopping trip with your partner, or fun times with new friends, the holiday spirit shines brightest in our communities.
Where I live (Ormond Beach, FL) there are more and more small businesses opening and helping each other. They have perfect gifts for all occasions.
The Allure of In-Person Shopping
Walking into a store during the holidays is an experience like no other. The scents of pine and cinnamon fill the air as cheerful music plays in the background. Vibrant displays catch our eye, inviting us to explore every corner.
Shopping in person allows us to connect with products in a way that online shopping can’t match. For example, consider that perfect sweater you can try on, or the handmade ornament that you can see up close. According to a 2022 survey, 70% of shoppers prefer the tactile experience of in-store shopping, which enhances the joy of gift-giving.

Creating Memories with Loved Ones
The holidays are not just about exchanging gifts; they’re about connection and creating shared experiences. Imagine spending a day with your mom, sipping hot cocoa as you wander through a festive market, or taking your partner shopping for your kids. These are the moments that become cherished memories.
Supporting small businesses means investing in our communities. Each purchase contributes to local jobs and keeps money circulating within our neighborhoods. Many small shops also offer personalized service, making each shopping trip feel special. Research shows that for every $100 spent at a local business, about $68 stays in the community, compared to only $43 when spent at a national chain.
The Joy of Discovering Unique Gifts
One of the biggest joys of shopping small is the chance to find truly unique items. From handmade crafts to locally sourced goods, small businesses often stock items that tell a story.
When you buy from your local shop or market, you're not just choosing a gift; you’re sharing a piece of the community. Consider gifting a hand-poured candle from a local artisan or a beautifully crafted piece of jewelry from a nearby boutique. These types of gifts carry a personal touch and create meaningful connections, which mass-produced items can never replicate.

Supporting Local Economies
As we enter the holiday shopping season, let’s remember how our choices can impact our communities. Supporting small businesses helps them survive and even thrive.
When we shop small, we help keep our local charm alive. This year let's consciously choose to support neighborhood businesses, whether it's a quaint bookstore, a family-run bakery, or a unique boutique, or local Markets. Statistics show that locally owned businesses contribute to a 50% increase in local economic growth compared to non-local retailers.
The Experience of Shopping Together
Shopping is often more enjoyable with others. It allows us to bond, share stories, and create lasting memories. Imagine a day spent exploring local shops with a friend, sharing a fun lunch at a cozy café, and chatting about new discoveries.
These experiences highlight what the holidays are truly about: connecting with loved ones and relishing simple pleasures. So, gather your friends or family and turn shopping into an adventure! Explore your local area, go to the markets, find hidden gems, and enjoy the happiness that comes from shopping small.
Embracing the Holiday Spirit
As the holiday season approaches, let's embrace the spirit of giving and connection. This year, let’s prioritize shopping small and local, not just for convenience, but for the joy it brings to our communities.
By supporting small businesses, we find unique gifts and strengthen our community bonds. Let’s dive into the holiday spirit by reconnecting with friends and family, enjoying in-person shopping, and making memorable moments together.
Wrapping Up the Holiday Spirit
The holidays are a time for joy, connection, and celebration. As we move through this festive season, let’s remember the value of supporting small businesses and the joy of shopping in person.
Let’s commit to exploring our local shops, creating meaningful memories with our loved ones, and reveling in the excitement of holiday shopping. Together, we can cultivate the holiday spirit and make this season truly special.
So, gather your friends and family, visit local shops, markets, and let’s create unforgettable memories this holiday season!





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